About Rick

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Hey there! Iā€™m Rick Lindquist. Iā€™m an entrepreneur and author. I write about key questions facing business leaders including culture, marketing, operations, and people management. I co-authored the book, The End of Employer-Provided Health Insurance.

Iā€™m currently the founder of LegUp Ventures and the co-founder of GroupCurrent. Previously I was the CEO & President of PeopleKeep and Zane Benefits.

I'm also a frequent speaker and reference on startups, employee benefits, tax law and health policy. My companies and I have been featured in numerous media publications including The New York Times, Bloomberg, PBS, Forbes and Inc.

I was born and raised in North Carolina. I went to school at Duke University where I double majored in Economics and Computer Science. I also wrestled at Duke (go Blue Devils!)

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