AI and Revenue Operations

The natural tendency is to treat AI as another tool in the stack, like adding another SaaS app. The platform shift to AI isn't about adding new tools to the RevOps tech stack. It's about fundamentally expanding the value RevOps delivers to the business. The teams that understand this will build for optionality, embrace the multiple waves, design modular systems, and plan for Jevons Paradox. The teams that treat AI as just another tool in the stack will fall behind.

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Delayed gratification

Delayed gratification refers to resisting the temptation of an immediate reward to obtain an improved reward in the future. It’s about sacrificing a little satisfaction today to increase your quality of life tomorrow. It’s about being able to trade happiness today for more happiness in the future.

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