The natural tendency is to treat AI as another tool in the stack, like adding another SaaS app. The platform shift to AI isn't about adding new tools to the RevOps tech stack. It's about fundamentally expanding the value RevOps delivers to the business. The teams that understand this will build for optionality, embrace the multiple waves, design modular systems, and plan for Jevons Paradox. The teams that treat AI as just another tool in the stack will fall behind.
Read MoreA Jevons paradox occurs when demand explodes dramatically in response to efficiency improvements, often outpacing the efficiency gains.
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