Incentives matter

There are few forces more powerful than incentives. Incentives drive thinking and behavior. To understand someone’s thinking, you must understand their incentives. When you encounter a behavior problem, trace the incentives and you’ll often find the root cause. Incentives are the invisible cause and behavior is the visible effect.

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Liminal moments

Liminal moments are the periods of transition we experience between tasks. These transitions of attention are dangerous. Often without you realizing it, they create uncertainty and anxiety that push you towards the false haven of distraction.

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Deciding not to decide

Sometimes deciding not to decide is the right decision. Decisiveness doesn’t always require you to make a decision to act. It can also mean choosing to delay. What you want to avoid is the infinite deliberation that exists between these two choices. That’s no man’s land.

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