Posts in Personal
Learnings from LegUp Health's new website

This week, I launched LegUp Health’s new website. I’m really happy with it. Based on initial feedback and testing, it seems to do its job. Visitors are able to understand what LegUp Health does and who it does it for. Here are a few learnings I had from the experience. Let me know if you have any questions. I’m happy to share more details on these learnings and others.

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A bit about my new venture: LegUp Health

This month, I’ve spent an excessive amount of time on LegUp Health’s positioning. Using April Dunford’s framework, Obviously Awesome, I reexamined what LegUp Health is and what LegUp Health does for whom. This narrative is one of the outputs of my work. It walks through the problem LegUp Health is solving, LegUp Health’s solution, and how that solution is differentiated from competitive alternatives. If you’re a Utahn who buys their own health insurance, LegUp Health is a free health insurance agency that helps you find, use, and manage your coverage. Let me know what you think.

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Anti vs non

There is a significant difference between being “anti-something“ and just “non-something”. To eradicate something from our society, we must all be anti-it. This applies to murder. It applies to rape. And it applies to racism.

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Social distancing might save lives

If we can slow the transmission of Coronavirus, we can spread its impact over a longer period of time. If we can spread the impact over time, we can lessen the load on our health systems. And if we can lessen the load on our health systems, we might be able to save lives. I will practice social distancing until further notice.

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PersonalRick Lindquist