Learnings from LegUp Health's new website

This week, I launched LegUp Health’s new website. I’m really happy with it. Based on initial feedback and testing, it seems to do its job. Visitors are able to understand what LegUp Health does and who it does it for. Here are a few learnings I had from the experience. Let me know if you have any questions. I’m happy to share more details on these learnings and others.

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A bit about my new venture: LegUp Health

This month, I’ve spent an excessive amount of time on LegUp Health’s positioning. Using April Dunford’s framework, Obviously Awesome, I reexamined what LegUp Health is and what LegUp Health does for whom. This narrative is one of the outputs of my work. It walks through the problem LegUp Health is solving, LegUp Health’s solution, and how that solution is differentiated from competitive alternatives. If you’re a Utahn who buys their own health insurance, LegUp Health is a free health insurance agency that helps you find, use, and manage your coverage. Let me know what you think.

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A checklist for better decision-making

In The Psychology of Human Misjudgment, Charlie outlines 25 human tendencies that can lead to poor decision-making. To combat these tendencies, he recommends making a checklist you can reference when you’re making an important decision. I’ve converted my notes to this simple checklist. I hope it helps me avoid bad decisions by helping me become aware of how these tendencies might be affecting me.

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Unique insights

How do you come up with a good business idea? That’s a million dollar question. The best business ideas tend to have two things in common. First, they solve a real problem. And second, the people behind the idea hold a unique insight into that problem. Here are four connected examples.

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Anti vs non

There is a significant difference between being “anti-something“ and just “non-something”. To eradicate something from our society, we must all be anti-it. This applies to murder. It applies to rape. And it applies to racism.

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